A dynamic team of marketing professionals with specialist knowledge and far-reaching expertise.
We work with some of the world’s most recognised brands across fashion, drinks, destinations and lifestyle. We develop strategies to position and promote with creativity and focus.
Whatever the brief, we’ll place your product exactly where it needs to be to engage and deliver long-term value with measurable success.
//. Brand and PR Strategy
//. Fashion showroom management
//. Global and local communications strategy
//. Global market management
//. Influencer and talent management
//. Sector, consumer, media and cultural insight
//. Sponsorship amplification
//. UK press office and media relations
DRINKS AT HOME
Create the most buzz and drive the biggest possible opportunity for trade and consumer engagement during London Cocktail Week
Identifying an opportunity to exist outside of the main space whilst still receiving trade and consumer footfall THREESIXTY created the now annual event Drinks At Home – Perfected by Patrón.
A three-night cocktail lab pop up, with
a programme of the best bartenders demonstrating to guests how to mix perfect Patrón cocktails at home whilst enjoying the souns of London’s hottest. Set in a unique Shoreditch townhouse transformed into a stylist Patrón apartment.
Garnering consistent attendance numbers outside of the London Cocktail Week space with 511 trade guests and consumers coming through the doors, over three days with 1580 cocktails served.
In total we secured 35 pieces of coverage on the event, circulating to over 11.5m and were mentioned 130 times on social media reaching over 2.9m.
RARE LE SECRET LAUNCH
Launch Rare Le Secret into the UK market - a collaboration between Rare Champagne and Mellerio Jewellery driving coverage within the luxury lifestyle media space.
Creation of a proactive press office schedule and press trips for key media, coordinating the itinerary for Régis Camus, Benoit Collard and Laure-Isabelle Mellerio during a visit to London.
Targeting top-tier media with a high net worth readership, we secured event attendance with FT How to Spend It and Oracle Time as well as publications with a fashion focus, such as Financial Times Watches and Jewellery Special and Business of Fashion. These were joined by industry trade titles, including JustDrinks.com.
We generated more than 30 pieces of coverage, with a total media reach of over 133 million.
XUPES X WILD AT HEART
Pre-owned luxury retailer Xupes set us the objective of increasing awareness of the brand and securing backlinks to the client website in order to enhance their SEO results.
We came up with a celebrity activation by setting up a partnership between Xupes and Nikki Tibbles’ charity, Wild at Heart Foundation, which works to reduce the world’s stray dog population.
Using our relationships with premium talent including Paris Hilton, Millie Bobby Brown, Sienna Miller, David Gandy and Kate Moss, we secured luxury donations that we then sold through Xupes. All of the profits made went directly to the Wild at Heart Foundation.
Nicky Hilton, Paris Hilton, Kate Moss and Sienna Miller were among those to tag Xupes while highlighting the campaign on Instagram.
A total of 45 pieces ran across print, online and social media for the duration of the sale in titles including Cosmopolitan, ELLE, Harpers Bazaar and Marie Claire.
As a result Xupes x Wild at Heart Foundation raised tens of thousands for the charity.