REPUTATION

Our team of advisers has more than 50 years’ experience building and maintaining the reputations of some of the world’s biggest brands and senior executives. 

We believe in a modern approach to a discipline that is often old school, overly corporate and out of touch with its audiences.

 

Our offer is based around what we call the Three Ps of reputation management – prepare, promote and protect. We are experts at developing clear and compelling narratives to build the profile of our clients and their executive teams. We are also issues and crisis management specialists with a proven track record of advising CEOs and board-level directors.

//.   Reputation management

//.   Corporate communications

//.   Crisis management

//.   Digital reputation strategy

//.   Media training

//.   Message development

//.   Profile building

//.   Auditing and evaluation

//.   Risk assessments and scenario planning

//.   Crisis plans

adidas
Adidas shoes.
Simba
Simba mattress.
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BRIEF

We are retained by different parts of the adidas Global business – from Originals to Running – to develop and lead tailored media training and message development programmes for major campaign launches.

ACTIVITY

We create engaging courses that focus on encouraging spokespeople to show some personality and have a point of view. Our sessions are a combination of interactive theory and realistic practice interviews that build participants’ confidence.

 

We trained approximately 75 spokespeople or potential spokespeople across the business in 2018 and are working on several current briefs as a roster agency for 2019.

RESULTS

We trained spokespeople to deliver key messages for high-profile launches such as P.O.D System, Falcon and Ultraboost 19, as well as speaking at a panel event on women in sport.

 

“Our spokespeople always tell us that your sessions are invaluable.”

 

adidas Originals PR director

BRIEF

We advised Simba’s senior management team on the corporate communications opportunities and challenges presented by the phenomenal growth the company has experienced.

ACTIVITY

We conducted one-on-one interviews and ran a number of strategy sessions to guide the senior team through how to position themselves as a business in the future.

RESULTS

The executive team is briefed and prepared for the next phase of growth.