We are a creative experiential team who immerse ourselves in the brands we work with.
It’s our firm belief that, before you’re able to promote something with clarity and conviction, you have to fully understand it. So that’s exactly what we do.
We deliver globally relevant, integrated experiences, expertly managed from concept to creation, that resonate deeply that will get the results you require.
//. Brand strategy
//. Brand platform creation
//. Conceptual design and creation
//. Festival activations
//. Global experiential event management
//. Point of sale design and production
//. Sampling programmes
//. Global toolkits
ART OF PATRON
We were approached to create a European campaign to highlight the incredible craftsmanship that goes into making Patrón Tequila.
We created the global platform ‘Art of Patrón’ to engage trade and drive consumer awareness. Over the past three years we have grown the event, which has been held in Barcelona, Milan, Paris, Munich and London.
As well as covering blank-canvas venues across Europe in art by exciting new talent inspired by the craft of Patrón Tequila, we engaged
world-class bartenders to create show-stopping cocktails.
Our strategy and execution has resulted in
real-time content that has been shared extensively across global channels.
With more than 3,000 guests, we have continued to grow the event into new markets for a fourth successive year, while tailoring bespoke programmes for each market, creating a unique experience.
“THREESIXTY are one of our most trusted advisors and very much an extension of our team. They are strategic, creative, excellent in execution and dedicated to delivering outstanding results.”
Matthew Sykes, Marketing Director (EMEA) Patrón Spirits International AG.
The highball is the cocktail serve of the moment. We were tasked with using this simple approach to drinks to promote the Beam Suntory portfolio, with particular focus on Jim Beam and Toki Whisky..
We decided to create a manual – a toolkit for bartenders. As well as highlighting the history of the highball, we ensured they would be able to serve the perfect example with our step-by-step guide.
To reinforce the manual’s messaging, we created a highball video to speak directly to the trade. For this, we sourced and interviewed 12 of the top 50 bartenders in the world, to get their thoughts on this exciting new trend.
The toolkit was distributed globally to each market, and the video used to inspire new and upcoming bartenders. The Highball is now a key serve strategy for Beam Suntory’s primary products in markets across the world.
PATRÓN THE SUMMER
Showcase Patron’s versatility through seasonal serves and drive liquid to lips to convert new consumers and align the brand with premium outdoor events.
THREESIXTY sourced over 8 locations and festivals to work with throughout the summer. As a key brand piece we converted a vintage airstream into a Patrón Tequila working cocktail bar to showcase the summer serves.
Over 5,000 serves were sampled throughout the summer. Real-life content was created at each festival and shared with global social channels.
Patrón the Summer is now a global programme and is been rolled out across other European markets.